How to Integrate Facebook Pixel with Calendly

Facebook Pixel is a code snippet that you can add to your website to track your visitors and their behavior.

When you add the Facebook Pixel code to your site, you’re providing Facebook with information about your site’s traffic and how users interact with it. You can also set up conversion goals and measure the success of your campaigns.

Facebook Pixel is free and integrates with Calendly seamlessly by following these steps.


Before you get started, make sure you have the following;

  1. Calendly account with administrator rights.
  2. Meta Business account.
  3. A personalized Facebook Pixel account.

How to connect Facebook Pixel to Calendly

  1. Log in to your Calendly account. If you haven’t created one, check our guide to using Calendly.
  2. Launch Calendly and select Integrations.

    My Calendly integration - Event Types - Calendly
    Calendly Integrations.
  3. Scroll down and select Facebook Pixel.

    Facebook Pixel Integrations - Calendly
    Facebook Pixel integration.
  4. Next, click Go to setup. Calendly will request you to enter your Facebook Pixels ID.

    Calendly- Facebook Pixel- Set up
    Set up a Facebook Pixel.
  5. To find your Facebook Pixel ID go to Facebook Ads Manager. Select Data sources.

    Calendly - Facebook Events Manager
    Facebook events manager.
  6. From the new window, Facebook will display your Pixels. Select the Pixel you would like to link with Calendly and copy the ID in the left panel. If you don’t have one yet, select Continue Pixel Setup.
    Calendly- Facebook pixel id
    Facebook Pixel ID.
  7. Back in the Calendly window, paste your Facebook ID, and click Save.

    Calendly- Add Facebook pixel id
    Add Facebook Pixel ID.
  8. Now the Facebook integration will appear as connected.

    Calendly- Facebook connected
    Facebook Pixel is connected to Calendly.

How Facebook Pixel works with Calendly

After successful integration, your events will appear on the Facebook Events Manager page.

Calendly- Facebook Events
Calendly events on Facebook.

Integrating Calendly with Facebook Pixel helps you track the following:

  • The number of Facebook ad campaign conversions for events booked via Calendly.
  • Calendly event type outbound clicks.
  • Calendly page visitors.
  • The date and time of meetings are booked.
  • Activities your audience takes on the Calendly booking page include content views, payments, etc.
  • Track visitors who come from your Facebook page to your Calendly booking pages.

How to disconnect Facebook Pixel from Calendly

  1. Launch Calendly and select Integrations.

    My Calendly integration - Event Types - Calendly
    Calendly Integration
  2. Scroll down and select Facebook Pixel.

    Facebook Pixel Integrations - Calendly
    Facebook pixel integration.
  3. Next, select Manage Integrations.

    Calendly- Facebook pixels- Manage Integration
    Manage Facebook integration.
  4. Click Disconnect next to your Facebook pixel ID.

    Calendly- Facebook- Disconnect
    Disconnect Facebook.
  5. A “Remove Tracking ID?” pop-up will appear requesting your permission to disconnect from Calendly.¬† Select Disconnect.

    Calendly- Disconnect Facebook
    Select Disconnect to confirm disconnecting Facebook from Calendly.
  6. Now Facebook Pixels will be disconnected from your Calendly account.

    Calendly- Facebook disconnection successful
    Successfully disconnected.

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